References

These are the references for The Ultimate Guide to Becoming a PM version 1.

Chapter 1

1. “Now, they can’t even,” Sergio Pereira, Twitter: https://twitter.com/SergioRocks/status/1645049232900993025
2. “When I tweeted in September 2022,” My Twitter: https://twitter.com/aakashg0/status/1570627120812142593
3. “Layoffs have flooded the market with supply. Source:” Challenger, https://www.challengergray.com/blog/job-cuts-rise-15-in-march-2023-up-319-from-same-month-last-year-highest-q1-since-2020/
4. “DocuSign set off a wave like the tech industry hasn’t seen since 2001″ ComputerWorld, https://www.computerworld.com/article/3679733/tech-layoffs-in-2022-a-timeline.html

Chapter 2

1. “All of the factors in the market are conspiring against you,” CNN, https://www.cnn.com/2023/05/02/economy/jolts-job-openings-layoffs-march/index.html
2. ““Apple pie” or “platitude” statements,” Shreyas Doshi on Twitter, https://twitter.com/shreyas/status/1628567045800591361
3. “avoid what my friend Peter Yang calls the “Disney version” of your story,” Peter Yang on Twitter, https://twitter.com/petergyang/status/1653768878970003456
4. “Remember, great storytelling has challenges, problems, or obstacles that you overcome” Stortytelling as a PM, https://www.news.aakashg.com/p/career-growth-facts-no-one-tells#%C2%A7storytelling-as-a-pm
5. “I recommend investing in a great 4K webcam,” Amazon, https://www.amazon.com/Logitech-Calling-Noise-Canceling-Correction-Microsoft/dp/B01N5UOYC4?th=1
6. “good lighting,” Amazon, https://www.amazon.com/Obeamiu-2500-8500K-Photography-Recording-Collection/dp/B0BQMKZYTK/ref=sr_1_7
7. “with an amp,” Sweetwater, https://www.sweetwater.com/store/detail/UR22MKII–steinberg-ur22mkii-usb-audio-interface
8. “and proper XLR cables,” Amazon, https://www.amazon.com/Amazon-Basics-Standard-Microphone-Noise-Cancelling/dp/B01JNLTTKS/ref=sr_1_6
9. “Use a tool like Poised,” Poised, https://app.poised.com/
10. “Just keep asking questions,” Austin Belcak on Twitter, https://twitter.com/austinbelcak/status/1545031410922274818
11. “68% of interviewers care about thank you notes,” Topresume, https://www.topresume.com/career-advice/post-interview-thank-you-importance#:~:text=Thanks%2C%20but%20no%20thanks%3A%2068,chances%20of%20landing%20the%20job.

Chapter 3

1. “and get down-leveled,” Why You Got Down-Leveled, https://www.news.aakashg.com/p/how-to-use-ai-at-work#%C2%A7why-you-got-down-leveled
2. “Then, get a raise” How to Get a Raise, https://www.news.aakashg.com/p/how-to-get-a-raise-in-this-market
3. “MostlyEquity,” Site link, https://www.mostlyequity.com/
4. “H1B Salary Database:,” Site link, https://h1bdata.info/

Chapter 4

1. “this roadmap 1.5 years ago,” How to Become a PM, https://www.aakashg.com/2022/01/23/how-to-become-a-pm/
2. “I’ll let him introduce it,” The Art of Activity Innovation, https://calnewport.com/the-art-of-activity-innovation-how-to-be-impressive-without-an-impressive-amount-of-work/
3. “Then, go about asking yourself in normal life,” Think Like a Product Person, https://www.aakashg.com/2021/09/19/think-like-a-product-person/
4. “with a product requirements document,” Real PRD Example from Aakash, https://www.news.aakashg.com/p/the-real-twitter-files-the-algorithm#%C2%A7real-prd-example-from-aakash
5. “But studies show a public commitment,” The Impact of Self-Presentations on Self-Appraisals and Behavior, https://journals.sagepub.com/doi/abs/10.1177/0146167294201002?journalCode=pspc
6. “Find an accountability buddy,” To Create a Healthy Habit, Find an Accountability Buddy, https://www.nytimes.com/2021/01/08/well/live/habits-health.html
7. “make sure you do a great job with those,” Writing Better Specs as a PM, https://www.news.aakashg.com/p/writing-better-specs-as-a-pm
8. “LinkedIn from Jasmin Alic,” LinkedIn, https://www.linkedin.com/in/alicjasmin/
9. “practice tool like RocketBlocks,” Site, rocketblocks.me

Chapter 5

1. “PM career ladders at 10s of companies in 2022,” Product management career ladders, https://www.lennysnewsletter.com/p/product-management-career-ladders
2. “consider features versus other types of bets”, Product Work Beyond Product Market Fit, https://www.reforge.com/blog/product-work-beyond-product-market-fit
3. “identified that one stage is particularly tough,” Crossing the Canyon: Product Manager to Product Leader, https://www.reforge.com/blog/crossing-the-canyon-product-manager-to-product-leader
4. “has a wonderful breakdown of the different shapes of product managers,” What’s Your Shape? A Product Manager’s Guide to Growing Yourself and Your Team, https://www.ravi-mehta.com/product-manager-roles/
5. “The Leveraged-Neutral-Overhead (LNO) framework from Shreyas Doshi,” LNO Framework for Product Managers, https://www.news.aakashg.com/p/lno-framework-for-product-managers
6. “Source: Ryan Roslansky, CEO of LinkedIn,”
7. Career Paths Are Never as Straightforward as We Believe: Introducing The Path, https://www.linkedin.com/pulse/career-paths-never-straightforward-we-believe-path-ryan-roslansky%3FtrackingId=2KscAzsgSbmggUZZ2B%252F5HA%253D%253D/

Chapter 6

1. “the whole of human history is product management,” Human History is Product Management, https://medium.com/agileinsider/human-history-is-product-management-403e3d1ac0c9
2. “The pyramid’s spiral ramp construction method.” 32A Spiral Up, http://beckyli.blogspot.com/2013/07/32a-spiral-up.html
3. “The young executive was tasked with managing,” The history and evolution of product management, https://www.mindtheproduct.com/history-evolution-product-management/
4. “A traveled man, Neil had gotten,” The Procter & Gamble Company, https://www.encyclopedia.com/social-sciences-and-law/economics-business-and-labor/businesses-and-occupations/procter-gamble-company
5. “The famous, “Brand Men,” memo.” Broken Link, https://3lsqjy1sj7i027fcn749gutj-wpengine.netdna-ssl.com/wp-content/uploads/2015/10/McElroyBrandMan.pdf
6. “the Harvard Business Review published, “The New Product Development Game“” The New New Product Development Game, https://hbr.org/1986/01/the-new-new-product-development-game
7. “they outline a counter-intuitive way,” https://jchyip.medium.com/summary-and-thoughts-on-the-new-new-product-development-game-as-an-inspiration-for-scrum-b520330bcf57
8. “Ken Schwaber published “SCRUM Development Process.”” SCRUM Development Process, http://www.jeffsutherland.org/oopsla/schwapub.pdf
9. “did not formally get added until 2002,” Scrum A Brief History of a Long-Lived Hype, https://guntherverheyen.com/wp-content/uploads/2020/12/Scrum-A-Brief-History-of-a-Long-Lived-Hype-Paper.pdf
10. “the big advocates at this time were companies,” The History and Evolution of Product Management (Part 3), https://medium.com/agileinsider/the-history-and-evolution-of-product-management-part-3-c91698c889ca
11. “It worth thinking about just how many things changed,” Agile Manifesto, https://www.sciencedirect.com/topics/computer-science/agile-manifesto
12. “as Martin Erikson describes it,” The history and evolution of product management, https://www.mindtheproduct.com/history-evolution-product-management/
13. “quickly Marissa showed she was good at a lot more than code,” Can Marissa Mayer Really Have It All?, https://www.thecut.com/2012/10/marissa-mayer-yahoo-ceo.html
14. “She “accidentally” became a PM,”
15. How Marissa Mayer created Google’s school for young “superheroes,” https://reid.medium.com/how-marissa-mayer-created-googles-school-for-young-superheroes-efae8528168d
16. “Marissa Mayerleading a group of APMs on a trip in 2007.” Marissa Mayer Has a Secret Weapon, https://www.wired.com/2012/07/marissas-secret-weapon-for-recruiting-new-yahoo-talent/
17. “Marty Cagan was most well-known for his 27-page piece, “How to Write a Good PRD.””
18. “things were already changing,” Is the Product Requirements Document Dead? A Debate, https://www.uservoice.com/blog/is-the-product-requirements-document-dead
19. “Revisiting the Product Spec.” Revisiting the Product Spec, https://www.svpg.com/revisiting-the-product-spec/
20. “The shift began from output to outcomes,” Why OKRs Work (to Drive Product Innovation & Growth), https://www.aakashg.com/2021/05/15/why-okrs-work-to-drive-product-growth/
21. “the gospel of product management began to spread further with,” Product Management History: The Nineties, The Noughties, and Beyond, https://productschool.com/blog/product-strategy/product-management-90s-vs-2020
22. “setting the standard for topics like PM specialization,” The Growing Specialization of Product Management, https://www.reforge.com/blog/product-specializations
23. “fresh $21M in funding and new courses,” New Course: Mastering Product Management, https://www.sachinrekhi.com/new-course-mastering-product-management
24. “Lenny Rachitsky launched his newsletter,” This newsletter is growing up 🌱, https://www.lennysnewsletter.com/p/this-newsletter-is-growing-up-
25. “We live in the, “Golden Age,” Why we are now in the “Golden Age of Product Management”, https://www.productboard.com/blog/golden-age-of-product-management-trends/
26. “there are about 4 million practicing PMs in the world today,” https://www.griddynamics.com/services/global-team/blog/development-trends/number-software-developers-world/amp

Chapter 7

1. “My friend Aatir Abdul Rauf,” LinkedIn Profile, https://www.linkedin.com/in/aatirar/
2. “calls these,” LinkedIn Post, https://www.linkedin.com/feed/update/urn:li:activity:6878021146525097984/
3. “Average revenue per user (ARPU) represents the blended,” 15 Key Product Management Metrics and KPIs, https://www.altexsoft.com/blog/business/15-key-product-management-metrics-and-kpis/
4. “Some consider ARPU,” ARPU Vs. LTV: What is the Difference? https://timenewsusa.com/arpu-vs-ltv-what-is-the-difference/
5. “The ICP describes the type of business,” A B2B Startup’s Guide to Creating an Ideal Customer Profile (ICP), https://www.propellercrm.com/blog/ideal-customer-profile-icp#:~:text=For%20a%20B2B%20startup%2C%20an,over%20a%20set%20time%20frame.
6. “same discovery we PMs who follow Teresa Torres are,” Product Discovery Basics: Everything You Need to Know, https://www.producttalk.org/2021/08/product-discovery/
7. “But it varies widely between companies,” How to Calculate Win Rate, https://www.mo-data.com/how-to-calculate-win-rate/
8. “are just based on Salesforce,” Sales KPIs: Close Rate vs Win Rate – What’s the Difference? https://www.linkedin.com/pulse/sales-kpis-close-rate-vs-win-whats-difference-beily-pan/
9. “win ratio is one of the primary inputs into,” Sales Productivity vs. Efficiency vs. Effectiveness – Is there a Difference? https://www.salesforce.com/blog/sales-efficiency-metrics-blog/
10. “One methodology is lead scoring,” lead scoring, https://www.techtarget.com/searchcustomerexperience/definition/lead-scoring#:~:text=Lead%20scoring%20is%20a%20methodology,interest%20in%20products%20or%20services.
11. “Lead scoring is a system,” The Beginner’s Guide to Lead Scoring, https://pipeline.zoominfo.com/marketing/lead-scoring
12. “make have use of terms like BATNA,” Best Alternative to a Negotiated Agreement (BATNA), https://www.investopedia.com/terms/b/best-alternative-to-a-negotiated-agreement-batna.asp
13. “Sales quotas are goals,” Sales Quotas Explained: 5 Types of Sales Quotas, https://www.masterclass.com/articles/sales-quotas-explained
14. “UX refers to user experience, which is focused on the user’s,” UI vs. UX, https://www.usertesting.com/resources/topics/ui-vs-ux
15. “Padding refers to space within,” Padding vs Margin: The Definitive Guide, https://uxengineer.com/padding-vs-margin/
16. “ever important negative space,” Margin & padding: the creation of negative space, https://uxdesign.cc/margin-padding-ed80042494e1
17. “The layout is the overall structure that,” Fundamentals of layout in user interface design (UI), https://uxdesign.cc/fundamentals-of-layout-in-interface-design-ui-3a9dba31f1
18. “It usually plays a huge role in,” Best Practices for Hero Images, https://uxplanet.org/best-practices-for-hero-images-eeb234b664d6
19. “spacing refers to the vertical distance between,” line spacing, https://practicaltypography.com/line-spacing.html
20. “helps users rank what to look,” Key Principles of Visual Hierarchy in UX Design, https://xd.adobe.com/ideas/process/information-architecture/visual-hierarchy-principles-examples/
21. “These are the sets of data,” What Is a Database? https://phoenixnap.com/kb/what-is-a-database
22. “Databases are typically on servers,” 5 things every product manager should know about software development, https://www.deptagency.com/insight/5-things-every-product-manager-should-know-about-software-development/#:~:text=Frontend%20%E2%80%94%20Generally%20speaking%2C%20this%20refers,where%20most%20business%20logic%20happens.
23. “This is known as the client,” How technical should a PM be? https://medium.com/flowcap/technical-knowledge-a-pm-should-have-8a3983431d54
24. “with the data from the backend,” Frontend vs Backend: Which One Is Right For You? https://dev.to/molly/frontend-vs-backend-which-one-is-right-for-you-5gjg
25. “for PMs to know is version control” Technology for Product Managers – Version control, https://www.youtube.com/watch?v=tWcZJUd8Gqk
26. “the practice of tracking changes,” What is version control? https://www.atlassian.com/git/tutorials/what-is-version-control
27. “engineers put their code up to,” Technology for Product Managers – Main, staging, and production branches, https://www.youtube.com/watch?v=nyJgyW4oj4Y
28. “that this is an engagement metric”
    DAU/MAU is an important metric to measure engagement, but here’s where it fails, https://andrewchen.com/dau-mau-is-an-important-metric-but-heres-where-it-fails/
29. “who land on a page and do nothing,” Understanding bounce rate in Google Analytics, https://yoast.com/understanding-bounce-rate-google-analytics/
30. “This is the rate of visitors,” Conversion rate, https://www.optimizely.com/optimization-glossary/conversion-rate/
31. “Many growth teams, especially,” What is product growth?, https://www.aakashg.com/2021/07/18/what-is-product-growth/
32. “As a result, PMs also have to be able, https://medium.com/@crystalhoyer/languages-of-product-management-7b8f61f7db94
33. “like what the hierarchy of needs” HIERARCHY OF USER NEEDS, https://imprint.li/100days/index.php/portfolio-items/day-27-hierarchy-of-user-needs/

Chapter 8

1. “as much as Marty Cagan and” The Alternative to Roadmaps, https://www.svpg.com/the-alternative-to-roadmaps/
2. “Teresa Torres would have” Drop Feature-Based Product Roadmaps, https://www.producttalk.org/2014/04/drop-feature-based-product-roadmaps/
3. “into a 1-pager for” Airbnb Hosts Product Roadmap: H2, https://docs.google.com/document/d/1q2Net9aWUOXFYl8E4k8jhWoAaDbD4hzgIgZBveGEjMA/edit
4. “first result for roadmaps says,” https://producthq.org/agile/product-management/product-roadmap-tips/
5. “As I say about prioritization,” LinkedIn post, https://www.linkedin.com/posts/aagupta_the-secret-to-making-better-product-decisions-activity-7055378920887484416-22_k/?utm_source=share&utm_medium=member_desktop
6. “explanation of why the problem is the most important to solve,” The Product Review Bible: How to crush the scariest meeting in product, https://www.news.aakashg.com/p/the-product-review-bible-how-to-crush
7. “Use the 301 spreadsheet available on my website” Spreadsheet, https://docs.google.com/spreadsheets/d/1XJm6tmddvGP-TR9uxKIciftNPr_Ux3-cgaQniS_FtBo/edit#gid=0

Chapter 9

1. “set of items to give texture to” Here’s Everything You Need to Know About OKRs, https://lattice.com/library/okr-101
2. “the product team clear goals” Use OKRs to Set Goals for Teams, Not Individuals, https://hbr.org/2020/12/use-okrs-to-set-goals-for-teams-not-individuals
3. “allow the whole team to apply,” What are objectives and key results (OKRs)?, https://asana.com/resources/okr-meaning
4. “Everyone knows the terms of the debate – what” How to Use OKRs for Roadmap Prioritization and Planning, https://productschool.com/blog/product-fundamentals/prioritization-planning-okrs-pm
5. “because that is what one saw on TED, is.”
6. Why the secret to success is setting the right goals | John Doerr | TED https://www.youtube.com/watch?v=L4N1q4RNi9I
7. “goals that ladder to the outcome,” Don’t Let Your North Star Metric Deceive You, https://www.reforge.com/blog/north-star-metric-growth

Chapter 10

1. “versus specific metrics” Shreyas Doshi YouTube, https://www.youtube.com/watch?v=ajGleH0q-tM
2. “and upload it to Code Interpreter” Tweet on Code Interpreter, https://twitter.com/aakashg0/status/1654703704908648448?s=20

Chapter 11

1. “Apple’s WWDC is a phenomenal” Tweet, https://twitter.com/aakashg0/status/1665804888016662531
2. “marketing moment. Taking advantage” Tweet, https://twitter.com/aakashg0/status/1665774094909071360
3. “Experiment Calculator” Website, http://www.experimentcalculator.com/#lift=10&conversion=10&confidence=95&visits=2000&percentage=50&power=80
4. “good usually implies bidirectional testing,” Causal inference through principal stratification, https://local.disia.unifi.it/grilli/files/Presentations/PrincipalStrata_Barcelona2012.pdf
5. “run a proportion test to see” Free statistical calculators, https://www.medcalc.org/calc/test_one_proportion.php
6. “a great experiment is” What Makes a Good Experiment? https://www.alumni.columbia.edu/content/what-makes-good-experiment#:~:text=Franklin%20argues%20that%20a%20good,a%20desideratum%20not%20a%20requirement.

Chapter 12

1. “There are three main types” What is Technical Debt? https://productschool.com/blog/learning/what-is-technical-debt
2. “Is it acute or systemic?” Tech Debt Isn’t a Burden, It’s a Strategic Lever for Success, https://www.reforge.com/blog/managing-tech-debt
3. “and risk to prioritize the items appropriately,” How to Prioritize a Roadmap, https://www.aakashg.com/2021/12/10/how-to-prioritize-a-roadmap/
4. “to say is to make technical debt” 6 Ways Product Managers Can Help Manage Technical Debt https://www.productplan.com/learn/manage-technical-debt/