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Product Growth Optimization

Lessons from Tom Brady

If there were ever an example of greatness, it would be Tom Brady.  Starting from nothing as a backup QB on a lossless team his freshman year of high school, Tom Brady faced adversity every step of the way.  At the University of Michigan, Tom had to watch from the bench as Brien Griese led […]

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Product Growth Optimization

The New Advertising World Order

Amazon, Snap, and Google up double digits after earnings. Meta down double digits. It was a wild week in big tech, with advertising at the center of the story. Amazon finally disclosed its advertising revenue. As Benedict Evans noted, at $31B in 2021, it is roughly the size as the entire global newspaper industry. The […]

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Product Growth Optimization

Wordle is the Anti-Growth Hack

Modified version originally published in Master the Meta. Just a few weeks into the year, we already have our first hit game of 2022. As Emily Coleman said, “Wordle is the sourdough starter of Omicron.” In a world of increasing social disconnection and outside-the-home chaos, Wordle has been a comforting, participate-with-other social gaming phenomenon. The simple […]

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Product Growth Optimization

The Women of Product Twitter

Product Twitter is one of the most underrated resources to improving your PM career. Every list has a bunch of men on it. Women built PM and are responsible for pushing it forward. 15 of my favorite follows: @jackiebo: The woman who has gotten millions into product. Author of Cracking the PM Interview and previously […]

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Product Growth Optimization Writing

Top 10 Blog Posts of 2021

I read 42 books this year. Not a single one made the ten best things I read. In 2021, online writing on blogs is the highest quality information available. Far better than anything you’ll get from watching the news or reading the mainstream media. So, what were the 10 best things I read in 2021? […]

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Product Growth Optimization

Should you invest in your referrals channel? 🤲

Coming out of the Trough of Disillusionment 🕳️ Many of the hottest consumer product companies have recently rapidly scaled through the referrals channel. Robinhood, valued at $36B, recently published that over 80% of its customers were acquired organically or through referrals. Clubhouse achieved hockey-stick growth to a $4B valuation a year after its founding. Tesla […]

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Product Growth Optimization

Should you hire a data product manager?

A common set of problems Just about anyone who has worked in a white-collar job these days has heard these complaints. While the rise of data has been well-documented, the added complexity in querying and analyzing may have been under-reported. This results in stakeholders often missing the data they want. They feel they cannot get […]

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Product Growth Optimization

Should you build in-house ad tech?

Trend among fast growing tech companies A trend is spreading through many of the fastest growing technology companies – they are building in house ad technology stacks. Here are just a few of the awesome companies building in house ad tech: Zynga (68% Q1 YoY growth on $404M revenue) Wayfair (49% Q1 YoY growth on […]