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Product Growth Optimization

Should you build in-house ad tech?

Trend among fast growing tech companies A trend is spreading through many of the fastest growing technology companies – they are building in house ad technology stacks. Here are just a few of the awesome companies building in house ad tech: Zynga (68% Q1 YoY growth on $404M revenue) Wayfair (49% Q1 YoY growth on […]

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Practice of Product Growth

What is product growth?

Detailing the work of the different types of product teams focused on product growth If growth hacker was a buzzword in 2011, “product growth” could be construed as a similar buzzword for 2021. In this post, I try to breakdown the buzzword to get a grasp over what Product Growth could mean for those PMs. […]

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Practice of Product Growth

Why OKRs Work (to Drive Product Innovation & Growth)

I share your skepticism. ‘A management principle? What can be so powerful about the latest in-vogue version of Taylorism from Silicon Valley? Everyone sets goals.’ On the surface, OKRs (Objectives and Key Results) are just another goal-setting management tool that works for some companies better than others. But, after working in product in a range […]

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Practice of Product Growth

Data-driven product teams

Why you want a dedicated analyst earlier than you might think The realities of today’s data driven product management make considering adding an analyst sooner than later attractive An analyst can free up product managers to focus on other things, do deeper analysis, investigate beyond specific requests, be an objective party, and inform discovery Beyond […]