The CEO asked for a growth strategy on Monday. By Tuesday, the room was full of words like PLG, virality, flywheel, AI personalization, and expansion motion. Nobody disagreed, but nobody had made the core decision yet: where does growth come from for this product, at this stage, with this business model? That's the question good […]
If you believe marketing is just the department that makes ads, you’re on the fast track to building a product nobody uses. The most common mistake I see in aspiring and even mid-career PMs is this dangerous separation: "I build it, they sell it." That's a career-limiting mindset. The modern PM, especially at top-tier companies […]
Product-led growth is a go-to-market strategy that makes the product the primary driver for acquiring, converting, and retaining customers. Forget waiting for a sales team to unlock a demo. A product-led growth (PLG) model lets users experience your product's value firsthand, immediately, usually through a freemium offering or a frictionless free trial. As a Product […]