You launch a feature because enterprise sales asked for it. The demo goes well. Prospects nod along. Your roadmap feels “aligned.” Three months later, the accounts that adopted it aren't the ones renewing, expanding, or driving product pull inside the business. Support tickets pile up from edge-case customers. Your best-fit users barely touch the feature. […]
A launch can fail even when the product is good. I've seen teams ship something technically solid, then watch adoption stall because the PM optimized for feature completeness while marketing had to guess the buyer, the message, and the moment. That gap is what product management in marketing is really about. It's the discipline of […]
As a PM leader who has hired and managed teams at hyper-growth startups, I've seen countless product launches. The difference between a launch that fizzles and one that accelerates a company, and a career, isn't luck; it's the strategy. Too many PMs focus solely on shipping the feature, completely forgetting that the go-to-market (GTM) plan […]