A launch can fail even when the product is good. I've seen teams ship something technically solid, then watch adoption stall because the PM optimized for feature completeness while marketing had to guess the buyer, the message, and the moment. That gap is what product management in marketing is really about. It's the discipline of […]
Check out the conversation on Apple, Spotify, and YouTube. Intro (00:00) Aakash: If you look at a lot of companies that have non-technical PMs in teams, they’re bureaucrats. They’re stuck in Jira, Linear, PowerPoints, they’re dependent on their technical teams. Andre Albuquerque runs Europe’s largest product builder school with over 4,000 students. And in today’s […]
You shipped a new onboarding flow on Monday. By Wednesday, activation is up. By Friday, support tickets are up too. Retention looks flat. Sales says leads from the new flow “feel better.” Analytics says time-to-value is down. Your GM asks the question every PM eventually gets. Which of these metrics are moving together, and which […]
The CEO asked for a growth strategy on Monday. By Tuesday, the room was full of words like PLG, virality, flywheel, AI personalization, and expansion motion. Nobody disagreed, but nobody had made the core decision yet: where does growth come from for this product, at this stage, with this business model? That's the question good […]
A sprint review is moving fast. The data scientist says the new model looks strong on the test set. Engineering wants to wire it into the feature flag system. Design asks whether edge cases are handled. Everyone seems aligned except the PM who's wondering a basic question they don't want to ask out loud: what […]
You're probably not pitching a product to a venture capitalist this quarter. You're pitching it to your VP of Product, an engineering leader protecting scarce capacity, and a go-to-market partner who's seen too many launches flop because the story was fuzzy. That's why most advice on what is pitching a product misses the PM job. […]
Check out the conversation on Apple, Spotify, and YouTube. Cowork power user demo (0:54) Aakash: Pawel, you have spent more time in Cowork than almost anyone, you use it for a lot of your everyday tasks. Even though you are a former engineer who could use terminal just fine. So can you walk us through […]
Most PM advice tells you to stay out of the weeds. Focus on vision. Prioritize ruthlessly. Leave implementation to engineering. That advice breaks down fast in AI, data products, and internal platforms. If you're building retrieval pipelines, agent workflows, analytics exports, or cross-system automations, your product quality depends on how data gets combined, transformed, and […]
If you open the same five tools every morning, your browser is doing too much work. Most PMs I know bounce between Jira, Figma, Notion, Amplitude, internal admin panels, and a few AI tools before lunch. A desktop shortcut sounds trivial, but it changes how quickly you get into flow. The better framing is this: […]
A completely effective product manager can raise company revenue by 34.2%, according to Quixy's roundup of product management statistics. That number is striking not because most PMs hit it, but because it reminds you how much influence the role can have when strategy, prioritization, and execution line up. Most product management advice still misses that […]